Not, think scientists such as Roger Clemens, professor of pharmacology and pharmaceutical sciences at the University of Southern California (USC). "I’ve been working in this field for 40 years, and I’ve never seen any evidence for any of this,” Clemens is reported to have said.

Clemens reiterates that science does not back the claims that raw cane juice can help soothe a sore throat or energise the body. Even the so-called alkalising properties have not been proved to fight breast and prostrate cancer.

How about raw cane juice as an energy drink - maybe it could, at the very least, serve to get you through a  4 o’clock slump at work?

“There’s a difference between nutritionally rich and calorie rich. The bottom line is there isn’t any scientific evidence to support these purported claims,” Clemens said.

So, drink raw cane juice if you like the taste, but don’t expect miracles.